“This is a total virgin science,” Brooks quips with a restrained laugh from his deck in Malta.
Brooks runs Courtland Brooks, an agency that provides strategy, marketing, business development, and media relations for companies in the online dating world.
With business now well and truly in the digital age, such services are now provided online with companies working in the background to provide essential services that can boost your business.
White label products can be of tremendous benefit to your online dating business as well, and below are seven reasons why.1.
Take a look at what these dating websites are doing.
It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.The stigma of meeting your soulmate through a website is dwindling by the day, experts say, especially for millennials and Generation Z.The world of content marketing and online dating can be challenging, confusing, and frustrating, but at least you can never say it’s boring.There are always new ways of engaging your customers, new trends in competition and user behaviour, and new opportunities to find additional online visibility.
If you want to survive in 2016 and beyond, your content will need to be part of that 25 percent, which means it needs to be better-researched, better-written, and more valuable to your audience.2. Videos have always been popular, but they’ve taken massive leaps forward in the past few years as higher speed Internet becomes more widely available and digital screens become smaller and more agile.